He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself. The 60-minute duel between the handsome Irish-American senator and vice-president Richard Nixon fundamentally altered political campaigns, television media and America’s political history. At last count there we channels all over in the world was what followed. People who heard the debate on radio thought Nixon had won. They also make no secret of their political leanings. But the advent of CNN changed all that.With few exceptions all channels now have provocative and eye-catching styles. We know where both are coming from. The REM phase is also known as paradoxical sleep because of physiological similarities to waking states. My two principal rivals are trying to be calm and moderate, and they’re at 13% and 11%”. Even the regional channels have ladies similarly attired.

But even so, in the US it is still mainly CNN and C-Span. But even more so in India. But he will do well to realise that in the last US presidential it was Internet which determined Hillary Clinton’s fate not popular TV. For the first time there was 24x7 news. Clearly, TV is a major influencer. Rural India, with an estimated population of 906 million as per 2011 census, has only 163 million (17%) Internet users.Arnab GoswamiIn his seminal study, Understanding Media: The Extensions of Man, Marshal McLuhan, the new age’s first media prophet proposed that: “a medium itself, not the content it carries, should now be the focus of study”. According to a BBC survey The most important news sources for Indians in a typical week are television (mentioned first by 37%), newspapers (36%), radio (7%) and news magazines (4%) with no gender bias. But those listeners were in the minority.What happened after the two candidates took the stage is now a familiar tale. They created their aura by being politically neutral, unemotional and self-effacing. This has been somewhat infectiousness. REM is a unique phase of sleep in humans characterised by random and rapid eye movement of the eyes and the propensity of the sleeper to dream vividly. When a reporter queried him on his abrasive and partisan style he is said to have replied: “How does it matter?” he asked perfectly reasonably.In the Mecca of modern television news people like Ed Murrow and Walter Cronkite of CBS, and later anchors like Dan Rather (CBS) and Peter Jennings (ABC) became trusted names and it was the trust they engendered that made the news credible. “Urban India with an estimated population of 444 million already has 269 million (60%) using the Internet. They dominate a universe of watchers who hand over their minds to personalities every night rather than to reason and sanity. Arnab may be happy for now. The number of viewers who tuned in to the debate has been estimated as high as 74 millionBack then and for decades after the US had only three major networks China cable and wire that provided both news and entertainment on the same channel.Goswami, the one-time king of the anchors, doesn’t have many friends but has many imitators. And have you ever wondered why there are no dark skinned news anchors?Nowhere in the world has media become so personality driven as in India. “I’m playing the story this way, and I’m getting 45% in the TRPs. The male anchors all wear suits, as if it were some symbol of their professionalism and modernism. They also know who purveys how and who is aligned with whom. Even Ravish Kumar, who I particularly like, wears an ill-fitting suit for his Hindi show. Digital TV households have grown by 32% since 2013 due to migration from terrestrial and analog broadcasts.Rajdeep and Arnab are the most representative of the new age anchors w